Everyone associated with RTR Robotics Team 2421 is on the MARKETING TEAM. As part of the competition, team members collaborate to create a team “brand.” This involves designing a logo that is used for the team t-shirt (with sponsors listed on the back), buttons distributed at events, and promotional materials. Team members also recruit at local schools and organizations, produce pamphlets, contact sponsors, and communicate via social media. At FIRST competitions, RTR Robotics Team 2421 members “scout” other teams to form alliances. Parents play an important role in the team's marketing efforts, too—especially getting employer sponsorships and grants!